Wednesday, July 24, 2024
HomeNewsProfit made by Red Berets from the sale of EFF jackets

Profit made by Red Berets from the sale of EFF jackets

- Advertisement -
EFF jackets
Julius Malema speaks to the media about EFF jackets on Wednesday, 2 August 2023, in Johannesburg at the party’s headquarters. Image: Screenshot via EFF’s YoutTube channel.

R18 million – that’s the staggering amount of money the Red Berets claim to have generated in revenue by selling EFF jackets at the organisation’s 10th anniversary celebrations on Saturday, 29 July 2023, at FNB Stadium in Nasrec, Soweto.

ALSO READ: Here is what EFF Julius Malema said during the celebrations

- Advertisement -

EFF JACKETS ‘SELL LIKE HOT CAKES’

Speaking at a press conference on Wednesday, 2 August 2023, Economic Freedom Fighters leader Julius Malema claimed that the political party had sold all 10,000 of their anniversary-edition EFF jackets available at the venue on Saturday.

And because the jackets retail for R1800 each, this means the Red Berets raked in a massive R18 million. Malema did not disclose how much money was generated from other sold items such as berets, T-shirts, and other merchandise.

Malema was effusive about the success of the EFF’s merchandise sales at the package FNB Stadium, saying “there wasn’t a crisis and everyone enjoyed… enemy ya painelwa [is in pain]”.

“The EFF regalia was selling like hot cakes at FNB Stadium. The new designs [of the jackets] were in demand to a point where we sold not less than 10,000,” Malema told journalists on Wednesday.

“They were buying those jackets. Especially the VIP areas.”

ALSO READ: Justice for Nosicelo Tsipa as court grants milestone judgment

On the party’s website, the EFF jackets are still available, retailing for R1800 a piece, meaning the R18 million in revenue could potentially increase.

JULIUS MALEMA’S SINGING DRAWS WORLD’S IRE

The EFF’s press conference also comes on the back of controversy about Malema singing the “Kill The Boer, Kill The Farmer” struggle song.

While flanked by leaders and members draped in EFF jackets and other merchandise, Malema broke into the controversial song during Saturday’s festivities, drawing criticism and praise locally and overseas.

ALSO READ: Elon Musk highlights farm murders after ‘white genocide’ tweet

While many maligned the song as being divisive and inciting hatred, many sided with Malema and said the song was merely a metaphor for resistance against apartheid.

CLICK HERE TO READ MORE ARTICLES BY NEO THALE

- Advertisment -

Most Popular